Pure vanity "research" journals

Add another one to the list: Journal of Optometry. At a glance, they seem reasonable, given that it is now associated with Elsevier. But be warned: any claims they make should be taken with extreme skepticism. For instance, they inflate the number of "readers" by sending out spam to pretty much anybody on the internet at an EDU address. I must say, Elsevier's imprint has really lost it's value.